I fully recognize my months-long absence from this blog. But if anyone wants to know what grad school has been like this semester, here ya go.
(Also, if you can spot me in the top left corner, you’re pretty great.)
Peace out, 2012! So much has happened this year. None of us are in the same place as this photo. What will the next year hold?
2012: CKB was living and working from home and applying to grad schools.
2013: CKB is designing away at an awesome grad school and lives in Richmond.
2012: Jen was working in Dublin.
2013: Jen’s in grad school in London!
2012: Malia had just graduated and was preparing to move from Columbia.
2013: Malia’s works at a magazine in New York and lives in Brooklyn!
2012: Tas was teaching on a Fulbright in Turkey.
2013: Tas works 3 jobs in New York and lives in Harlem.
Anonymous asked: CKB, can we see more of your designs now that you're at the brandcenter? I'm thinking about applying and I want to know the kinds of things they make you do there and also what they inspire you to do while you're there.
It’s awesome that you’re interested in Brandcenter! One of the funny things about the first semester is, as soon as you complete your first assignment, you realize that absolutely everything you’ve ever done is miserably inadequate and unworthy of public view. You remain convinced of this until the very, and I mean VERY, final project in the Art Direction class, which is to re-do 3 of your campaigns for your final grade. I’ll post work as soon as I’ve finalized everything, but for now, here’s one of my favorite projects from the semester: A 60-second spot for Levi’s Water>Less jeans.
Me and @uscpoli, respectively, working on numbers for grad school. (at Drip)
Art Direction student versus Poli Sci student; a study in numbers.
Anonymous asked: ok first off this blog is fcking awesome but secondly I want to ask CKB about the Brandcenter, I graduated in '11 and I'm now applying for their Art Direction program for Fall 2013 and I am terrified, a good terrified but terrified. What types of things do you think they look for in their students? How well must you know Photoshop when it comes to the application?
It’s so awesome you’re applying to Brandcenter. The thing I tell everyone who’s interested in the program is, DO IT. There’s nowhere else that’s more challenging and relevant if you want to get into the ad world.
As far as being terrified, you should be. It’s rough, but it’s amazing. I actually had a conversation with some other ADs about coming home for thanksgiving and how to explain to people not at the Brandcenter what it’s like to be at the Brandcenter. I often throw around words like mindfuck, brainwash, self-esteem massacre, followed by words like, amazing, challenging, rewarding, compelling…it really is everything. But my friend Frank summed it up nicely, “the most fun/work you never want to have again, but you kind of do.”
As far as your application, they’re looking for people with IDEAS; creative people who are strong conceptually as well as visually. Photoshop is pretty crucial, although it’s a skill you can pick up if you’re not fluent with it yet. The professor who teaches the first semester class, Problem Solving for ADs, often asks us “why do I care?” “are you showing me something I haven’t seen before?” “are you showing me something I’ve seen in a way I haven’t seen it?”
During the first semester you’re really pushed to think in a way you haven’t before. People think of the creative process as uniquely individual, which is somewhat true. But here, they tear you completely down, so they can build you back up to be an intensely better creative. And that is why we’re here.
If you want to see the worst 24 hours of my life, which I feel is an accurate presentation of how crazy Brancenter can be, check out this post.
Feel free to message me with any other questions, I’d love to help you (or anyone else who’s considering Brandcenter) out!