postgradlife

4 ex-students dealing with the real world

Posts tagged ckb

Me at the Brandcenter.
click it!
-CKB

Me at the Brandcenter.

click it!

-CKB

ckbimages:

Heinz Balsamic Ketchup - Making a Classic Classy

School is hard, y’all. And this semester is even more challenging than the first. I came back from Winter Break thinking I knew what’s what and would be able to knock the shit out of any project that came my way. My brain was, after all, a whole 5 months of grad school smarter than it was when I got there!

Wrong. My ass is getting kicked. 

Here’s some work I did first semester that I don’t completely hate. Even though I probably will in like 2 weeks. But then, hopefully, I’ll have something else to put up instead. 

-CKB

(Source: ckbimages)

I fully recognize my months-long absence from this blog. But if anyone wants to know what grad school has been like this semester, here ya go.  

-CKB

(Also, if you can spot me in the top left corner, you’re pretty great.)

How I feel about my first semester of grad school, and all the semesters to come. Bring it on, 2013! 

-CKB

How I feel about my first semester of grad school, and all the semesters to come. Bring it on, 2013!

-CKB

Peace out, 2012! So much has happened this year. None of us are in the same place as this photo. What will the next year hold?
2012: CKB was living and working from home and applying to grad schools.
2013: CKB is designing away at an awesome grad school and lives in Richmond.
2012: Jen was working in Dublin.
2013: Jen’s in grad school in London!
2012: Malia had just graduated and was preparing to move from Columbia.
2013: Malia’s works at a magazine in New York and lives in Brooklyn!
2012: Tas was teaching on a Fulbright in Turkey.
2013: Tas works 3 jobs in New York and lives in Harlem.

Peace out, 2012! So much has happened this year. None of us are in the same place as this photo. What will the next year hold?

2012: CKB was living and working from home and applying to grad schools.

2013: CKB is designing away at an awesome grad school and lives in Richmond.

2012: Jen was working in Dublin.

2013: Jen’s in grad school in London!

2012: Malia had just graduated and was preparing to move from Columbia.

2013: Malia’s works at a magazine in New York and lives in Brooklyn!

2012: Tas was teaching on a Fulbright in Turkey.

2013: Tas works 3 jobs in New York and lives in Harlem.

Anonymous asked: CKB, can we see more of your designs now that you're at the brandcenter? I'm thinking about applying and I want to know the kinds of things they make you do there and also what they inspire you to do while you're there.

Hi Anon, 

It’s awesome that you’re interested in Brandcenter! One of the funny things about the first semester is, as soon as you complete your first assignment, you realize that absolutely everything you’ve ever done is miserably inadequate and unworthy of public view. You remain convinced of this until the very, and I mean VERY, final project in the Art Direction class, which is to re-do 3 of your campaigns for your final grade. I’ll post work as soon as I’ve finalized everything, but for now, here’s one of my favorite projects from the semester: A 60-second spot for Levi’s Water>Less jeans. 

Levis Waterless from Caitlin Kennedy Bradley on Vimeo.

-CKB

kennedyley:

Me and @uscpoli, respectively, working on numbers for grad school. (at Drip)

Art Direction student versus Poli Sci student; a study in numbers. 
-CKB

kennedyley:

Me and @uscpoli, respectively, working on numbers for grad school. (at Drip)

Art Direction student versus Poli Sci student; a study in numbers. 

-CKB

Anonymous asked: ok first off this blog is fcking awesome but secondly I want to ask CKB about the Brandcenter, I graduated in '11 and I'm now applying for their Art Direction program for Fall 2013 and I am terrified, a good terrified but terrified. What types of things do you think they look for in their students? How well must you know Photoshop when it comes to the application?

It’s so awesome you’re applying to Brandcenter. The thing I tell everyone who’s interested in the program is, DO IT. There’s nowhere else that’s more challenging and relevant if you want to get into the ad world. 

As far as being terrified, you should be. It’s rough, but it’s amazing. I actually had a conversation with some other ADs about coming home for thanksgiving and how to explain to people not at the Brandcenter what it’s like to be at the Brandcenter. I often throw around words like mindfuck, brainwash, self-esteem massacre, followed by words like, amazing, challenging, rewarding, compelling…it really is everything. But my friend Frank summed it up nicely, “the most fun/work you never want to have again, but you kind of do.”

As far as your application, they’re looking for people with IDEAS;  creative people who are strong conceptually as well as visually. Photoshop is pretty crucial, although it’s a skill you can pick up if you’re not fluent with it yet. The professor who teaches the first semester class, Problem Solving for ADs, often asks us “why do I care?” “are you showing me something I haven’t seen before?” “are you showing me something I’ve seen in a way I haven’t seen it?” 

During the first semester you’re really pushed to think in a way you haven’t before. People think of the creative process as uniquely individual, which is somewhat true. But here, they tear you completely down, so they can build you back up to be an intensely better creative. And that is why we’re here. 

If you want to see the worst 24 hours of my life, which I feel is an accurate presentation of how crazy Brancenter can be, check out this post.

Feel free to message me with any other questions, I’d love to help you (or anyone else who’s considering Brandcenter) out!

-CKB

It’s so impossible for me to explain how challenging/amazing my experience at grad school is. If my recent absence from this blog doesn’t make it obvious enough, I’m freaking busy. I’m lucky enough to have time to balance work and play, and luckier that I get to do it with an awesome support group of really talented friends. Just so you know exactly how crazy things can get here, here’s a 24-hour sampling of one of my most stressful days ever:

After staying up all night finishing the presentation deck

9:00am - get dressed for class & presentation (channel Joan from Mad Men)

10:00am - arrive at Brandcenter to rehearse

11:00am - coffee run

12:00pm - practice more and panic that I don’t have it down yet

1:30pm - class starts

1:40pm - other people’s presentations are really good, fuck. 

3:00pm - class takes a 10 minute break, panic that we’re next

3:10pm - give presentation, sweat a lot

3:30pm- professor says “for all the talent in this group, I expected a deeper level of thinking”

4:30pm - class is over, run to the bathroom and have a panic/crying attack, because, what the hell am I doing here?/what is sleep?/nothing I ever do is good enough

5:00pm - get home, rage nap

8:00pm - wake up, make dinner

9:00pm - realize I have nothing for my 3-spread ad campaign due tomorrow

10:00pm - arrive at friends’ house for a concepting/executing (aka concexecuting) night

12:00am - help everyone with their awesome concepts and realize I have nothing

1:00am - finally come up with something and start trying to photoshop hotdogs onto fancy place settings

2:00am - realize that I can’t photoshop hotdogs onto fancy place settings without it looking like I tried to photoshop hotdogs onto fancy place settings

2:30am - resolve to acquire hotdogs and fancy place settings and photograph them myself. 

3:00am - still trying to convince my friends to come to Cook Out with me so I can get hot dogs, corn dogs and french fries

3:30am - realize they’re too involved in their work, so I go by myself

3:40am - arrive at Cook Out only to find out it closed at 3:30

3:41am - panic

3:45am - call my friends, basically crying. decide to get french fries from the 24 hour mcdonalds & photograph that ad while I figure out what the fuck to do about everything else

3:50am - arrive at McDonalds, order french fries, “sorry ma’am our computer is down and we can’t take any orders”

3:51am - laugh and cry at my life 

4:00am - check a nearby 7eleven to see if they have hot food. they don’t. 

4:30am - drive through several toll roads and arrive at a 24-hour Wal Mart

4:50am - realize that they have hot dogs and french fries, but no corn dogs, and that every weird man stocking shelves there is staring at me wondering why the hell I’m at a Wal Mart at 5am having a life crisis over the fact that they don’t carry corn dogs

5:20am - go through what seems like 1000 toll roads, cry hysterically at each one, because, WHY TOLL BOOTHS WHYYY!!??

5:30am - get lost, go the wrong way, Siri won’t tell me what to do. Renewed hysteria. 

5:45am - make it back to friends’ house

6:00am - spend exactly the next 90 minutes cooking, photographing, and laying out 3 spread ads

7:30am - go home, shower

9:00am - class starts

9:30am - show my work, professor doesn’t hate it, this has never happened before, delirium & happiness. 

The best of times, the worst of times, the what-the-fuck-is-my-life of times. 

-CKB